Full Production
The complete commission. Venue sourcing across Europe, budget architecture, creative direction, every vendor contract, guest management, legal and logistics, and a full production team on site for the duration of the weekend.
Luxury destination wedding planner · Florence & Paris
Weddings composed like couture.
A creative studio producing rare, deeply personal celebrations across Tuscany, the Amalfi Coast, Provence, Paris, Lake Como and Ibiza. Twelve weddings a year, each one made entirely by hand.
The Atelier
A luxury wedding planner in Italy and France, working the way a couture house works: slowly, precisely, and only for a few.
"A wedding should feel inevitable, as if it could only ever have happened here, in this light, with these people."
Maison Elowen was founded in Florence in 2014 by Elowen Hartley, a former fashion-show producer who believed weddings deserved the same obsession with craft. Today our ateliers in Florence and Paris bring together planners, designers, a scenographer and an in-house stationery studio to compose celebrations that are entirely singular.
We do not sell packages. Every commission begins with a blank page, a long conversation and a trip to the place you have chosen. From there we build the whole world of your wedding: the architecture of the weekend, the tablescape, the typography on the menus, the way the music moves between rooms.
- 12
- weddings per year
- 2
- ateliers, Florence & Paris
- 140+
- celebrations since 2014
Services
Three ways to commission the house. Each one bespoke, each one led personally by Elowen.
Creative Direction & Design
For couples who already have a planner or venue team and want the house's eye. We develop the visual world of the wedding: concept, florals, scenography, lighting, tabletop, stationery and fashion styling, then direct its installation.
Weekend Experiences
Multi-day celebrations choreographed as one story: a welcome aperitivo in a lemon grove, a rehearsal dinner by boat, the wedding itself, a slow Sunday lunch. We design the rhythm of the whole weekend and the guest journey between each moment.
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Portfolio
Selected commissions, 2023 to 2026. Drag or scroll →
Destinations
Where the house works most often. Hover to see each place.
- TuscanyVillas, cypress avenues, long tables under the vines
- Amalfi CoastCliffside ceremonies, lemon groves, dinner by boat
- ProvenceLavender, bastides, the Luberon in late June
- ParisHôtels particuliers, private museums, midnight in the Marais
- Lake ComoLakeside villas and the quietest gardens in Italy
- Venice & beyondPalazzi on the canal, and the islands after dark
The Process
- i
Conversation
A long first call, then a meeting in Florence, Paris or wherever you are. We talk about you, not about weddings.
- ii
Scouting
We travel together to see the places. The venue is chosen in person, in the right light, at the right time of day.
- iii
Composition
The creative world of the wedding is drawn, sampled and refined: florals, scenography, menus, music, fashion.
- iv
Production
Months of quiet, meticulous work: contracts, logistics, guest concierge, rehearsals, contingencies.
- v
The weekend
Our team of twelve runs every hour. You are a guest at your own wedding.
Words
"Elowen built a world for us. Three days in Tuscany that felt like a film we had somehow always been in."
Isabella & Lorenzo — Florence
"The level of taste is beyond anything we found elsewhere. Every object on every table had a reason to be there."
Charlotte & Hugo — Provence
"We never saw a problem. I'm told there were several. That is the whole point."
Amara & Sebastian — Lake Como
- Vows & Vellum
- The Atelier Review
- Maison Magazine
- Belle Époque Weddings
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Journal
Notes on planning a wedding in Europe, from the atelier.
How much does a luxury wedding in Tuscany really cost?
A frank breakdown of villa hire, production, florals and the hidden line items most couples never see coming.
The anatomy of a tablescape
Why we start with the candlelight, how linen weight changes a room, and the one rule we never break with florals.
Legal marriage in Italy and France for foreign couples
Civil versus symbolic ceremonies, the documents you need, and how far in advance to begin.
Questions
How much does a luxury destination wedding in Europe cost?
Our productions begin at €150,000 for a single-day celebration and typically range from €250,000 to €1M+ for multi-day weekends. Our planning fee is quoted after the first consultation and is independent of your vendor budget.
How many weddings do you take per year?
We compose a maximum of twelve weddings a year so that the founder is personally present at every one.
Do you work outside Italy and France?
Yes. Our ateliers are in Florence and Paris, and we regularly produce weddings in Spain, Portugal, Greece and the United Kingdom.
When should we get in touch?
Ideally 14 to 18 months before your preferred date. Our calendar for the following year is usually complete by late spring.
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Begin a conversation.
Tell us where, roughly when, and the feeling you want. We reply personally within two working days, and if the house is the right fit we will invite you to a first meeting.
Atelier Florence · Via de' Tornabuoni Atelier Paris · Rue de Grenelle, 7e atelier@maisonelowen.com +39 055 000 0000